1) Revenue metric dictionary
Documented and standardised all commercial definitions across GTM functions.
A structured redesign of revenue definitions, attribution logic and executive dashboards to eliminate reporting mistrust and create a unified performance view.
Built as durable reporting infrastructure rather than surface-level dashboard changes.
Documented and standardised all commercial definitions across GTM functions.
Rebuilt attribution logic aligned to lifecycle stages and executive reporting needs.
Standardised ARR calculations, expansion logic and reporting segmentation.
Delivered structured dashboards used for weekly and board-level discussions.
The Revenue Diagnostic identifies definition conflicts, roll-up errors and attribution gaps before they undermine credibility.
