1) Lifecycle standardisation
Defined a single lifecycle model spanning MQL, SQL, Opportunity and Closed stages with aligned entry criteria.
A structured rebuild of lifecycle stages, SLAs and routing logic to eliminate GTM friction and improve conversion. Delivered as a unified operating model across marketing and sales.
Structured into operational components that could be maintained internally post-delivery.
Defined a single lifecycle model spanning MQL, SQL, Opportunity and Closed stages with aligned entry criteria.
Documented response time expectations and accountability layers across SDR and AE functions.
Implemented automated assignment logic based on territory, segment and product line.
Built a shared dashboard aligned to lifecycle definitions so performance discussions were grounded in consistent data.
The Revenue Diagnostic identifies lifecycle gaps, SLA friction and routing inconsistencies before they compound.
